How To Successfully Launch Your Own Business
Thinking about starting your own business this year? Here’s how to do it.
So many of us dream of running our own small business but the thought of getting started can be overwhelming. It can be especially daunting if you think you lack experience in certain areas you know you’re going to need to be successful.
If you’ve thought about starting your own side hustle as a way of making some extra cash on the side while at uni, or if you want to launch your own business full-time once you graduate you’re not alone if you feel overwhelmed. Luckily, it doesn’t have to be hard as with the right tools and dedication you can easily launch a successful business from the ground up.
If you’re ready to start your own business but have no idea where to start, then you’re in luck because you can now hire some amazing freelancers to help you out by using Fiverr.
Fiverr is an online marketplace where you can find freelancers across a whole range of industries, which is perfect when you want to launch a business but may not have the skills and experience to manage every single part of it! Best of all? Students can get a 10% student discount at Fiverr using Student Beans, so you can save a bit of cash while you’re getting started!
So, back to your business idea –– here’s what you need to know to get going.
1. Find your name and niche
The first step to any business is your name, what you’ll be offering and how your business will differ from what’s already out there. Chances are if you’re thinking of starting your own business it will be in an industry that you’re passionate about and have experience in, which is great when it comes to offering expertise to your future customers and coming up with brand names and a business strategy.
However, if writing isn’t your strong point, don’t worry as Fiverr can connect you to loads of freelance writers and editors to help you to get your business idea to stand out.
Thinking up a business name and slogan is often the hardest part, and if you need a bit of help, there are plenty of people out there who can and will be able to get you started. From your business name, any written website content or even sales copy you can find a freelancer to help turn your ideas from an idea into a professional business.
2. Set up your website
A bad website is one of the main things that can put a potential customer off from buying from your business or investing in your services. So, if you want to run a successful business you’ll need to make sure your branding is on point and stands out from your potential competitors.
Your website will need to look professional and if web design isn’t your strong point, a freelancer can help to create something for you that you’re super proud of and that accurately reflects your business idea and goals.
Whether you choose to create your website with Wix, Shopify or WordPress there are freelancers on Fiverr who will design a professional storefront for you to really elevate your business. Once your website is up and running, hopefully, this will translate into customers and you’ll be able to see the work pay off!
3. Set up your social media accounts
Social media is the best way to launch a new business and to gain loyal customers, so if you want to generate a sizeable income you’ll need to take this seriously. TikTok and Instagram are great ways to reach new audiences, so as a business owner, you’ll need to dedicate a fair amount of time weekly to your social media accounts.
Luckily, there isn’t a huge science behind being successful on social media, it’s just down to being consistent and knowing your target audience. If you upload consistently, you’re sure to see results, so, make sure you’re regularly posting TikToks and Reels. Post to let your followers know of any sales or deals you may be offering and interact with your followers –– this is a great way to retain customers and shows that you’re an engaged business.
The TikTok algorithm is one that is a bit of a mystery even to social media professionals, but TikTok does reward creators that post multiple times a day, so, if you want to see your views soar and have this convert into sales you’ll need to get creative online.
4. Develop a brand identity
Ok, so, you have your business name and idea and you have a shiny new website. Next, you need to develop a brand identity if you really want to succeed.
Even the biggest of businesses have tough competition and you’re going to want to stand out from your competitors. Let’s say you’re launching a makeup product — what is it about your brand that makes it unique and why should people buy from you?
If you need some help developing a brand identity, there are plenty of freelancers on Fiverr that will be able to help you out. From writing dazzling website or social media content and helping you develop a brand voice and tone, these are all things that will help your business to succeed.
With a bit of help, you can create a striking brand identity which makes it super clear to potential customers who you are, what you do, and why your business is better than all of your competitors, which is sure to convert to sales!
5. Set realistic goals
Starting a business isn’t easy and when you’re starting from the ground up it can feel really challenging to be seen and to gain customers. Everyone that starts a business wants their business to be successful but remember that success can take time and it could take you years to make a sizeable profit.
Set realistic business goals and milestones that you want to achieve and try not to get frustrated if you don’t see instant sales. It can be tough, especially if you’ve put a lot of hard work in, but most successful small businesses take a lot of time and commitment to get going, so don’t be too hard on yourself!
Remember that starting a successful business is something that will require a lot of time and attention, if you’re starting a side hustle while studying you’ll need to think realistically about how many hours you can dedicate to it per week, without impacting your studies. Remember that it doesn’t have to be scary and you don’t have to do it all alone, so don’t forget to use your Fiverr student discount to check out all of the services on offer to help you and your business really succeed!
