Green Friday: The Best Sustainable Or Second-Hand Brands To Buy From This Black Friday

Here’s why you should support Green Friday this November.

While Black Friday sales might be great for your wallet, what they’re not so good for is the environment and the small businesses that just can’t compete with the bigger brands’ slashed prices. While there’s nothing wrong with enjoying Black Friday sales from our fave big brands, there are loads of sustainable and smaller brands you can shop from too that are much better for the environment.

Supporting Green Friday means shopping from a more sustainable brand or buying second-hand instead of rushing to buy fast fashion all the time. Every little helps, and even if you buy just one thing second-hand instead of new that’s a great start!

Sustainable Brands


Tentree are on a mission to save the planet and plant a tree for every item of clothing they sell which has added up to over 100 million trees so far. They use ethical manufacturing and source sustainable and comfortable materials for all their clothing. You know that when you’re shopping here you’re helping the planet, so definitely check them out this Black Friday.

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Girlfriend Collective

Looking for sustainable leggings and gymwear? Girlfriend Collective has the cutest workout and yoga clothes with sustainability at the heart of its designs and everything is made from recycled materials. Plus the sizing ranges from XXS to 6XL so there’s something for everyone to wear.

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A certified B corporation, Allbirds produce the most comfortable shoes from natural materials such as wool, recycled bottles, and tree fibre. They’re already carbon neutral but are working to reduce their footprint even further. Treating yourself to some new running sneakers never felt so good.

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Levi’s are advocates for sustainability and are committed to using less water, energy-efficient factories and recyclable and renewable materials when it comes to producing denim.

As well as this, Levi’s recognises the importance of making better and smarter decisions when it comes to shopping. In order to reduce clothing waste they’ve launched the Buy Better, Wear Longer campaign in 2021 to encourage more conscious purchasing decisions.

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Second-Hand Brands

Vestiaire Collective

A leading brand in the second-hand luxury fashion industry, Vestiaire Collective is the place to pick up everything from iconic outfits to homeware –– and it’s all second-hand.

You can search by designer, or simply browse beautiful items across a variety of fashion and lifestyle categories for hours. You’ll find an amazing selection of vintage accessories and fashion in great condition and at great prices, what’s not to love?

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FARFETCH is a great place to find the latest products from all of your favorite brands but there’s also a pre-loved section on the website as well. Here you can buy second-hand fashion, bags and accessories for a cheaper price and you’ll help the environment.

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Check out all the best dupes you can get this Black Friday to save you even more money while you’re out shopping the sales!