What students are buying at Monsoon

01

One bag is basically running the show

The Sequin Bangle Bag is out here doing numbers, nearly outselling the other two bestsellers combined. At £7.20 down from £24.00, that -70% cut is doing some serious heavy lifting.

02

Handbags are the main character energy

Handbags take 46% of purchases, and honestly it checks out when the Sequin Bangle Bag is leading the whole pack. Sunglasses and Dresses are still holding their own at 27% and 26%, but this season it's bags first, everything else second.

03

Deep discounts are the real selling point

Both the Sequin Bangle Bag and the Mafalda Sun Print Ruffle Mini Kaftan are sat at -70%, and students are clearly here for it. Pair that with the Tort Oval Sunglasses at full price still pulling solid numbers, and it's clear the 15% student discount is just the cherry on top of an already good deal.