What students are buying at Forever New

01

Midi dresses are the whole moment right now

All eyes are on midi dresses this season, with the Chloe Pleated Midi Dress, Gwen Halter Neck Pleat Midi Dress and Mindy Bardot Ruffle Midi Dress all pulling in the same level of love from shoppers. No single style is winning outright, students just want a midi, full stop.

Whether it's pleats, a halter neck or bardot ruffles, the silhouette is doing the heavy lifting. Pair any of them with the student discount and you're basically sorted for every occasion this month.

02

The discounts are getting genuinely ridiculous

The Mindy Bardot Ruffle Midi Dress has been slashed by 81%, down to £24 from £125, making it the steepest discount on the page by far. That's not a typo, that's a proper bargain.

The Gwen Halter Neck Pleat Midi Dress isn't far behind at 73% off, now £40 instead of £150. When markdowns hit this hard, it's no surprise students are snapping these up fast.

03

Green is quietly stealing the spotlight from black

Black's usually the safe bet, but the Mindy Bardot Ruffle Midi Dress in Green is matching purchase volume with its more classic Gwen Halter Neck Pleat Midi Dress in Black counterpart. Colour's clearly not putting shoppers off.

Meanwhile the Chloe Pleated Midi Dress in Misty Sky proves soft, muted tones are just as in demand. Students are mixing it up rather than sticking to one palette this season.