What students are buying at Face the Future
Hair density serum is running the whole show
The Ordinary Multi-Peptide Serum for Hair Density 60ml is sitting way out in front, making up over half of all purchases at 56% brand share. Students clearly aren't just doing skincare routines anymore, they're investing in hair health too, and this one's doing it at £20.14 down from £21.90.
Hair density serum is running the whole show
The Ordinary Multi-Peptide Serum for Hair Density 60ml is sitting way out in front, making up over half of all purchases at 56% brand share. Students clearly aren't just doing skincare routines anymore, they're investing in hair health too, and this one's doing it at £20.14 down from £21.90.
A cheeky mask deal is pulling people in
The Medicube PDRN Pink Vita Coating Mask is getting picked up fast now it's down to £1.99 from £6.99, a 72% cut that's basically an impulse buy at this point. It's a low-commitment way to try a K-beauty brand without touching the rest of your loan.
A cheeky mask deal is pulling people in
The Medicube PDRN Pink Vita Coating Mask is getting picked up fast now it's down to £1.99 from £6.99, a 72% cut that's basically an impulse buy at this point. It's a low-commitment way to try a K-beauty brand without touching the rest of your loan.
Serum and SPF are splitting the rest of the basket
Once you look past The Ordinary, spend is spread pretty evenly between Vichy Mineral 89 Hyaluronic Acid Hydrating Serum and Altruist Sunscreen SPF30, each holding 14% share. It's less about one hero product and more students building out hydration and protection side by side.
Serum and SPF are splitting the rest of the basket
Once you look past The Ordinary, spend is spread pretty evenly between Vichy Mineral 89 Hyaluronic Acid Hydrating Serum and Altruist Sunscreen SPF30, each holding 14% share. It's less about one hero product and more students building out hydration and protection side by side.