What's hot @ Cult Beauty
Wanna know what everyone’s buying at Cult Beauty right now? We’ve got the receipts 👇
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See what students are buying (and grab one for yourself 👀)
Based on recent purchases made with a Student Beans Cult Beauty discount.
The brands they keep coming back to
Share of everything bought at Cult Beauty lately
Based on recent purchases made with a Student Beans Cult Beauty discount.
Cult Beauty student deals: what's everyone adding to their bag?
Danessa Myricks is the one everyone's stocking up on
The Yummy Skin Blurring Balm Powder is climbing fast and sitting top of the list, and it's not a one-hit wonder either, the Yummy Skin Liquid Blurring Balm Setting Spray is riding shotgun in the top 10. Danessa Myricks Beauty now takes 16% of all purchases, second only to The Ordinary.
That's a proper skin-blurring takeover, powder and spray formats both winning, which says students are building a full base routine around one brand rather than mixing and matching.
SPF is quietly one of the biggest wins here
Beauty of Joseon is having a serious moment, with both the Relief Sun Rice + Probiotics SPF50+ and the Relief Sun Aqua-Fresh Rice + B5 SPF50+ in the top 10, each discounted 20% down to £12.40. Combined with La Roche-Posay Cicaplast Balm B5 also sitting at 20% off, the cheaper, discounted skincare is clearly what's pulling students in alongside the big makeup buys.
Beauty of Joseon alone accounts for 12% of purchases, proof that sub-£15 SPF is just as covetable as the £40+ makeup up top.
The Ordinary leads the brand chart on one hero product
Despite being the cheapest thing on the entire top 10 at £9.40, The Ordinary Lash Curl Finisher Clear Mascara is moving up this week and helping the brand take the top spot overall with 20% share of purchases.
It's a good reminder that students aren't just chasing the £40+ luxury drops, a genuinely useful budget buy can outperform brands like Charlotte Tilbury and PATRICK TA on volume alone.
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Save now →Based on recent purchases made with a Student Beans Cult Beauty discount.