What students are buying at Crocs
Jibbitz are the real MVP, not the clogs
Turns out the accessory is the main event. Tiny Daisy and Tiny Rubber Ducky are both flying off at £3.99 a pop, proving students are customising over buying new pairs.
At that price point it's basically an impulse buy, and with 25% student discount stacked on top, why stop at one charm.
Jibbitz are the real MVP, not the clogs
Turns out the accessory is the main event. Tiny Daisy and Tiny Rubber Ducky are both flying off at £3.99 a pop, proving students are customising over buying new pairs.
At that price point it's basically an impulse buy, and with 25% student discount stacked on top, why stop at one charm.
1933 charms dominate two-thirds of the cart
The 1933 type is taking 68% share of purchases, with Tiny Daisy and Tiny Rubber Ducky leading the charge. Classic, small, cute, cheap, repeat.
Peanuts® Snoopy® is holding its own at 32%, but the numbers say students are leaning into the simple everyday charms over licensed collabs right now.
1933 charms dominate two-thirds of the cart
The 1933 type is taking 68% share of purchases, with Tiny Daisy and Tiny Rubber Ducky leading the charge. Classic, small, cute, cheap, repeat.
Peanuts® Snoopy® is holding its own at 32%, but the numbers say students are leaning into the simple everyday charms over licensed collabs right now.
Snoopy's still got fans in the Jibbitz aisle
Peanuts® Snoopy® is matching Tiny Daisy for purchase volume, showing licensed nostalgia charms hold their own against the classics.
At £3.99 with student discount applied, it's an easy way to personalise a pair of clogs without dropping serious cash.
Snoopy's still got fans in the Jibbitz aisle
Peanuts® Snoopy® is matching Tiny Daisy for purchase volume, showing licensed nostalgia charms hold their own against the classics.
At £3.99 with student discount applied, it's an easy way to personalise a pair of clogs without dropping serious cash.