What students are buying at Brompton Bikes
Students are going electric, not budget
The Brompton Electric C Line with SuperRoll+ - e-Motiq system - 4-speed UK in Palm Green Size: High is the runaway favourite right now, well ahead of anything else on this list. At just over £3k it's the priciest bike here, so this isn't about students hunting the cheapest option, it's about getting the top-tier ride with the discount making it actually doable.
That says a lot about how students see this purchase: less impulse buy, more investment piece worth saving for.
Students are going electric, not budget
The Brompton Electric C Line with SuperRoll+ - e-Motiq system - 4-speed UK in Palm Green Size: High is the runaway favourite right now, well ahead of anything else on this list. At just over £3k it's the priciest bike here, so this isn't about students hunting the cheapest option, it's about getting the top-tier ride with the discount making it actually doable.
That says a lot about how students see this purchase: less impulse buy, more investment piece worth saving for.
Bikes are the whole story here, bags are the side quest
81% of purchases are Bicycles versus 19% for Bicycle Transport Bags & Cases, so while accessories like the Brompton Borough Waterproof Roll Top Bag Large in Navy are getting picked up, they're very much the add-on rather than the main event.
Makes sense, you buy the bike first, then kit it out once you know your daily route and what you actually need to carry.
Bikes are the whole story here, bags are the side quest
81% of purchases are Bicycles versus 19% for Bicycle Transport Bags & Cases, so while accessories like the Brompton Borough Waterproof Roll Top Bag Large in Navy are getting picked up, they're very much the add-on rather than the main event.
Makes sense, you buy the bike first, then kit it out once you know your daily route and what you actually need to carry.
Classic Line still has its fans alongside the electric hype
Not everyone's going electric though, the Brompton C Line - 12-speed UK Bike in Plum Red Size: Mid is holding a solid second place. It's less than half the price of the top electric model, so it's clearly pulling in students who want that proper Brompton fold-up experience without the bigger spend.
Two very different price points doing well shows students aren't all chasing one type of bike, budget and premium are both finding their crowd.
Classic Line still has its fans alongside the electric hype
Not everyone's going electric though, the Brompton C Line - 12-speed UK Bike in Plum Red Size: Mid is holding a solid second place. It's less than half the price of the top electric model, so it's clearly pulling in students who want that proper Brompton fold-up experience without the bigger spend.
Two very different price points doing well shows students aren't all chasing one type of bike, budget and premium are both finding their crowd.