LOOKFANTASTIC

What students are buying at LOOKFANTASTIC

Everyday skincare is dominating student beauty baskets
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Everyday skincare is dominating student beauty baskets

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Trending products like La Roche-Posay Cicaplast Balm B5, The Ordinary Glycolic Acid 7% Toner, and The Ordinary Niacinamide + Zinc Serum show students are really investing in skin health, not just makeup. Who doesn't want a glowy, smooth skin? 


The above are practical staples great for tackling breakouts, texture, and sun protection (wearing SPF daily is a yes), perfect for maintaining skin through late nights out and long study sessions.


Heat protection and hair health are non-negotiable
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Heat protection and hair health are non-negotiable

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Beauty Works 10 in 1 Miracle Heat Protect Spray and Color Wow Dream Coat Supernatural Spray were high up on people's lists of purchases from LOOKFANTASTIC, suggesting that students are focusing on hair protection and styling results now more than ever.


Between daily straightening, bouncy curls for socials, and messy buns for lectures, protecting and repairing hair is clearly part of the routine. Healthy-but-styled is the vibe.

Multi-purpose and elevated self-care products are resonating
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Multi-purpose and elevated self-care products are resonating

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Higher-end or multi-benefit products like Kérastase Genesis Serum, Kérastase Nutritive 8h Magic Night Serum, and Beauty of Joseon Relief Sun Rice Probiotics point to students treating their beauty routines as self-care moments. 

Top Categories

3Categories
Skincare
61%
Haircare
31%
Cosmetics
8%