Boux Avenue UK does lingerie, pyjamas and loungewear that actually feels like you — soft and flattering for everyday, va-va-voom when you want it. Think a plunge bra that lifts without digging in, a bikini for the days you want to feel confident poolside, and pyjamas so soft you'll want to wear them to your 9am. The Boux Avenue student discount means you can build out your underwear drawer, restock your pyjamas, or treat yourself to new slippers for cosy nights in — without blowing your loan instalment on one purchase. Whether you're layering up for halls in the colder months or hunting the perfect matching set, Boux Avenue has you covered — literally.