Black Friday is that one time of year when trainers, hoodies, and hype collabs actually drop to student-budget levels – and last year, Adidas made sure no one missed out.
From limited collabs to classic gear, the Adidas student discount turned wish lists into reality. Students across the UK grabbed everything from everyday socks and backpacks to trainers that can survive lecture runs, gym sessions, and nights out.
Ready to see what everyone was adding to basket? Here's what UK students really bought during Black Friday and Cyber Monday.
Top 5 key insights
1. Collab drops lead the pack
The Bad Bunny Response CL stole the show. Hype, comfort, and cultural clout – all wrapped into one discounted trainer. When the collabs go live, Gen Z doesn't wait.
2. Socks are the silent MVP
You can never have too many socks – apparently. The Adidas 3-packs flew off the shelves because they're practical, affordable, and lowkey the easiest way to freshen up your fit for a new term.
3. Football shirts are in
Whether it's repping your team or just loving the look, students clearly can't resist a good kit. Football jerseys were one of the top picks during the Black Friday sales last year at Adidas.
4. Bags that actually make sense
Library, gym, weekend trip home – sorted. Adidas backpacks stayed high on the list because students love something that'll last longer than their attention span at lectures.
5. Comfort-first, always
Hoodies, slides, and Runfalcon 5 trainers were the go-to comfort trio. Perfect for lectures, errands, or pretending to be productive while scrolling TikTok in your halls.
Black Friday Favourites
Bad Bunny Response CL Triple Black Schuh – Hype trainer energy, discounted. The definition of "need not want."
Solid Crew Socks 3 Pairs – The easiest win – useful, cheap, and you'll actually wear them.
Football Jerseys (various) – Repping your team and your style at the same time.
adidas Monogram Backpack – Built for busy days, gym sessions, and weekend escapes.
Adidas Runfalcon 5 shoes – Reliable all-rounders – ideal for walking between lectures.
* Data pulled from products that students have been buying using their Adidas student discount between 17th November – 3rd December 2024
Why Adidas has your back this Black Friday
Adidas absolutely nailed the balance between hype and practicality. You've got the statement trainers that sell out fast, the socks and bags you actually use every day, and the hoodies that see you through the library-to-pub pipeline.
Black Friday and the Adidas student discount go hand-in-hand – because saving while you shop smarter just hits different when it's on pieces that actually last. From collabs that turn heads to everyday kit that just works, this year's student haul proves Adidas has become the go-to for style that sticks.
Fancy winning some vouchers for your shopping?
This month, we're giving away the ultimate Black Friday prize to one lucky winner and ten runners-up: up to £600 in vouchers to spend across ASOS, JD Sports, and Superdrug. Get that outfit you've been eyeing, level up your gym gear, or stock up on your skincare faves – this prize covers it all. All you have to do is enter here.
