Cosy-core is dominating student baskets
Students are prioritising cosy night-in comfort with elevated loungewear. Lingerie and nightwear dominate the visible top sellers at M&S, with the Pure Cotton Printed Pyjama Set and Fleece Hooded Dressing Gown being purchased multiple times.
This isn’t just comfort buying — it screams shared-house living, post-lecture Netflix nights and winter survival mode in chilly uni halls. Students are clearly prioritising warmth and low-effort comfort over trend-led pieces right now.
Cosy-core is dominating student baskets
Students are prioritising cosy night-in comfort with elevated loungewear. Lingerie and nightwear dominate the visible top sellers at M&S, with the Pure Cotton Printed Pyjama Set and Fleece Hooded Dressing Gown being purchased multiple times.
This isn’t just comfort buying — it screams shared-house living, post-lecture Netflix nights and winter survival mode in chilly uni halls. Students are clearly prioritising warmth and low-effort comfort over trend-led pieces right now.
Soft, versatile wardrobe basics support everyday student style
Alongside loungewear, items like the Jersey Wide Leg Trousers with Stretch and Supersoft Ribbed Crew Neck Jumper with Wool suggest students are also leaning toward relaxed wardrobe staples.
These are pieces that easily transition from lectures to casual meet-ups, prioritising comfort without sacrificing style. M&S is clearly appealing to students who want dependable basics that feel elevated and easy to wear.
Soft, versatile wardrobe basics support everyday student style
Alongside loungewear, items like the Jersey Wide Leg Trousers with Stretch and Supersoft Ribbed Crew Neck Jumper with Wool suggest students are also leaning toward relaxed wardrobe staples.
These are pieces that easily transition from lectures to casual meet-ups, prioritising comfort without sacrificing style. M&S is clearly appealing to students who want dependable basics that feel elevated and easy to wear.
Treats and seasonal bits still sneak into baskets
Even with loungewear dominating, The Beauty Advent Calendar 2025 and Full Fragrance Eau de Toilette Collection show a demand for beauty products from M&S, while Hanging Percy Pig™ Valentines Decorations also ranked high in baskets.
That mix feels very student-life: small joy purchases, giftable items, and “pick-me-up” buys that don’t require a whole new wardrobe. It’s self-care and gifting energy alongside the comfort-first basics.
Treats and seasonal bits still sneak into baskets
Even with loungewear dominating, The Beauty Advent Calendar 2025 and Full Fragrance Eau de Toilette Collection show a demand for beauty products from M&S, while Hanging Percy Pig™ Valentines Decorations also ranked high in baskets.
That mix feels very student-life: small joy purchases, giftable items, and “pick-me-up” buys that don’t require a whole new wardrobe. It’s self-care and gifting energy alongside the comfort-first basics.