Superdrug

What students are buying at Superdrug

Students are obsessing over drugstore makeup basics
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Students are obsessing over drugstore makeup basics

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The standout success of Revolution Ultra Blush Palette Sugar & Spice With Contour and Revolution Matte Fix Oil Control Setting Spray shows students are building complete makeup routines on a budget.

Revolution's popularity proves that Gen Z shoppers want quality cosmetics without the luxury price tag. These multi-use products deliver professional results for lectures, nights out, and everything in between — exactly what cash-strapped students need from their beauty arsenal.

DIY hair transformations are trending hard on campus
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DIY hair transformations are trending hard on campus

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The dominance of Garnier Nutrisse hair dyes across multiple shades — from 3 Darkest Brown to 6.3 Golden Light Brown — reveals students are taking hair colour into their own hands.

With salon visits out of budget, at-home dyeing has become the go-to glow-up. These accessible shades let students experiment with new looks without breaking the bank, and the consistent sales across different tones show they're coming back for touch-ups and colour switches.

Skin protection is the new student essential
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Skin protection is the new student essential

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High sales of Bio-Oil Skincare Oil For Scars and Stretch Marks and Olay Beauty Fluid Moisturiser Sensitive Skin signal that students are prioritizing long-term skin health over quick fixes.

This isn't just about looking good for Instagram — it's about investing in skincare that works. From preventing stretch marks to maintaining healthy skin through stressful university years, students are shopping smarter and thinking ahead about their skin's future.

Top Categories

4Categories
Beauty & Cosmetics
42%
Health & Pharmacy
28%
Hair Care
18%
Personal Care & Hygiene
12%