Students prioritise skincare that feels intentional, effective and affordable
Across the list, products like The Ordinary’s exfoliating toner, niacinamide and hyaluronic acid serums, plus crowd-favourite SPF moisturisers from CeraVe and La Roche-Posay, show students are thinking beyond just quick fixes.
There’s a clear focus on building a simple routine that’s about tackling dullness, hydration and sun protection — the kinds of concerns you deal with between lectures, library days, early starts and nights out. This signals that skincare isn’t just “nice to have” — it’s part of everyday self-care for many.
Students prioritise skincare that feels intentional, effective and affordable
Across the list, products like The Ordinary’s exfoliating toner, niacinamide and hyaluronic acid serums, plus crowd-favourite SPF moisturisers from CeraVe and La Roche-Posay, show students are thinking beyond just quick fixes.
There’s a clear focus on building a simple routine that’s about tackling dullness, hydration and sun protection — the kinds of concerns you deal with between lectures, library days, early starts and nights out. This signals that skincare isn’t just “nice to have” — it’s part of everyday self-care for many.
Makeup choices lean toward everyday enhancement, not heavy glam
The presence of products like Huda Beauty’s loose baking powder, e.l.f.’s Power Grip Primer and Maybelline’s mascaras/setting powder suggests students are opting for makeup that works with a natural look.
Instead of a full night-out glam kit, the top makeup buys are items that help your look stay fresh from morning classes through socials — think smoother skin, longer-lasting makeup and a bit of lift on tired days. That’s beauty on a schedule that matches student life.
Makeup choices lean toward everyday enhancement, not heavy glam
The presence of products like Huda Beauty’s loose baking powder, e.l.f.’s Power Grip Primer and Maybelline’s mascaras/setting powder suggests students are opting for makeup that works with a natural look.
Instead of a full night-out glam kit, the top makeup buys are items that help your look stay fresh from morning classes through socials — think smoother skin, longer-lasting makeup and a bit of lift on tired days. That’s beauty on a schedule that matches student life.
Functional beauty accessories show students organising their beauty routines
Seeing the Boots Quilted Beauty Bag get significant sales might seem small, but it tells a bigger story about how students manage their routines.
It highlights that people aren’t just buying products — they’re thinking about where those products live, whether that’s in backpacks, hallways, gym bags or shared bathroom shelves. Practical additions like this speak to the reality of on-the-go lifestyles, shared spaces and compact routines.`
Functional beauty accessories show students organising their beauty routines
Seeing the Boots Quilted Beauty Bag get significant sales might seem small, but it tells a bigger story about how students manage their routines.
It highlights that people aren’t just buying products — they’re thinking about where those products live, whether that’s in backpacks, hallways, gym bags or shared bathroom shelves. Practical additions like this speak to the reality of on-the-go lifestyles, shared spaces and compact routines.`