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Rockport is credited with popularizing walking as a healthy alternative to running. It invested heavily in design and spent lavishly on marketing to create a strong brand name and carve out a market niche. Rockport also invested in research into the biomechanics of walking to design its shoes.
Rockport is credited with popularizing walking as a healthy alternative to running. It invested heavily in design and spent lavishly on marketing to create a strong brand name and carve out a market niche. Rockport also invested in research into the biomechanics of walking to design its shoes.
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