Who is Shmoop? Established in 2009, Shmoop's teaching method revolves around the basic idea that learning is often too hard, so we take a unique approach making it fun (at least we think so). Our company has been honored by the Interwebs: twice by the Webby Awards and twice by Scholastic Administrator Magazine for "Best in Tech"). Still need more? Feel free to check out our "What is Shmoop" video or read about us in the press!