We’ve Predicted The Hottest Health & Beauty TikTok Trends For 2023

Start planning your looks for 2023! ✨

With a new year comes a whole new year of BeautyTok trends. But whether you’re wondering what’s going to be a huge hit or what’s being left behind in 2022, you’re in the right spot.

We’ve done our research and scouted out the top health and beauty trends on TikTok for 2023. Scroll to find the one you’re going to try first!

Experimental/Bold Make-Up


For my bold Souls🤍💄

♬ Fake – The Tech Thieves

After a few years of muted looks, make up is going to be big, bold, and daring in 2023. We’re talking all things experimental and self expressive. Plan on hitting up TikTok to recreate those dramatic looks you’re going to be seeing more of.

Magenta Everything


Color Of The Year! Pantone Viva Magenta 2023💜💕My next nail color💅🏻 #makeup #beauty #lipstick #wingedliner #vivamagenta #pantone

♬ She Share Story (for Vlog) – 山口夕依

Pantone’s color of the year is Viva Magenta, which means it’s going to be everywhere. From fashion to make up, this bold hue lends itself well to just about anything. The biggest places this color is going to pop up is lip products—lip oil, lip liner, high-glitter lip glosses, and everything in between.

Soft Grunge Aesthetics

Thanks to the popularity of Wednesday, softer grunge looks are coming back in a big way. The look has been dubbed “rock star girlfriend.” Common colors for this trend are purples and vampy colors like cherry red and even navy blue.

Contouring Is Back

Love it or hate it, contouring is having another resurgence. While it might not be as time-intensive as before (circa early 2010s), there’s still going to be a big emphasis on contouring your face, especially the cheek bones. Think more angular contours rather than softer, blended ones.

Say Goodbye To “Clean Girl”

Brace yourself if you love the no makeup look—clean girl is gone. Now that the pandemic truly feels like a thing of the past, people are really going bold with their looks now that they’re out and about again. Experimental makeup is on the rise, and it’s not slowing down anytime soon.

Custom Skincare


do you know your skin type?🤔 Using products that are specific to your skin needs can lead to greater results, @diaryoftroubledskin breaks it down.

♬ original sound – Healthline

Thanks to TikTok experts, more and more people are getting the 411 on their skincare essentials. It’s never been easier to figure out what kind of skin you have and find products that help you achieve that glowing look everyone dreams of. Healthy skin is built from the ground up!

Special Occassion Looks

Similar to the bold makeup trends, people are taking their whole fit to a new level for occasions, including hair and clothes. Maybe we’re hitting a new generation of the Roaring ’20s, with an emphasis on big and glamorous instead of subtle and muted. We’ll let you decide.

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Need more inspo for the new year? Check out the best resolutions you can pick for 2023!