Cash Stuffing Methodology

Methodology: Student Beans surveyed 1,316 16-24 year-olds in July 2022.

  • Very confident managing their finances (22.68%)
  • Fairly confident managing their finances (56.66%)
  • Not so confident managing their finances (18.37%)
  • Not at all confident managing their finances (2.30%)
  • ‘I don’t know what cash studding is’ (55.48%)
  • ‘I’ve seen/heard it before but I don’t think it’s a good idea’ (7.99%)
  • ‘I’ve seen/heard it before and am thinking of trying it’ (19.56%)
  • ‘I use this method to manage my finances’ (5.97%)
  • Of those who are fairly and very confident at managing their finances, and are using or thinking of using cash stuffing (28.70%)
  • Of those who are not so and not at all confident at managing their finances, and are using or thinking of using cash stuffing (13.33%)
  • Of those who are fairly and very confident at managing their finances, and know what cash stuffing is (36.23%)
  • Of those who are not so and not at all confident at managing their finances, and know what cash stuffing is (23.11%)

‘Google searches for ‘cash stuffing’ saw an incredibly high peak in July 2022

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Student Beans creates lasting relationships between Gen Z and brands. Its suite of solutions helps brands to find, attract, engage, and convert verified students.

Its extensive network of global media touchpoints, along with its conversion optimisation tools, drive repeat purchases, building the habits that turn Gen Z into your lifelong customers.

Student Beans provides the end-to-end solution to running your own student discount program. Its ever-growing global student user base is validated by its secure conversion optimisation technology. Businesses can then have access to its vast community of highly engaged 16-24-year-old users, and segment users to target your ideal consumers, and make use of our Gen Z-centric marketing inventory to speak to them wherever and however they browse.

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