Levi's
Levi's

These Iconic Jeans Are Turning 150 This Year –– Here’s Why You Should Own A Pair

Add these jeans to your shopping list asap!

If you’re looking for the perfect pair of jeans, you’ll know that the search can be a difficult one when it comes to finding the right fit and style for your body. While trends come and go, denim jeans remain a classic wardrobe staple and if you’re thinking about investing in a new pair, you’re in luck as Levi’s is currently celebrating the 150th birthday of its iconic 501®️ jeans.

The 501®️ jeans are both comfortable and iconic and what better way to celebrate the 150th anniversary than to treat yourself to a pair with our Levi’s 20% student discount?

If you need some convincing on why these jeans are a must-have in your wardrobe, here’s why you need to own a pair.

They’re sustainable

Sustainability is an important factor when it comes to choosing a pair of jeans. If you’re going to invest in something, you want it to last and know that it’s good for the planet too. Levi’s are advocates for sustainability and are committed to using less water, energy-efficient factories and recyclable and renewable materials when it comes to producing denim.

As well as this, Levi’s recognises the importance of making better and smarter decisions when it comes to shopping. In order to reduce clothing waste they’ve launched the Buy Better, Wear Longer campaign in 2021 to encourage more conscious purchasing decisions. When you buy a pair of 501®️ jeans they’ll last you a lifetime and you’ll want to wear them again and again, and that’s what makes them so iconic!

501®️ 81 Jeans in Medium Indigo Worn In- £100

There’s a fit for everyone

Shopping for jeans can be a challenge. Your height, body shape and your desired style and fit all factor into whether a pair of jeans will fit well vs being ill-fitted. If you’ve ever spent a whole day shopping for jeans but still come away feeling like none fit you right, you’re not alone.

The 501®️ range is designed for everybody and anybody, so you can really find the fit that’s perfect for you. From cropped styles to a baggier, slimmer or bootcut leg, low-rise, high-rise or mid-rise you’ll be able to find the best jeans that cater to your height and body type.

Levi's jeans
501®️ 81 Jeans in Light Indigo Pattern Blue- £100

They’re timeless

Let’s face it microtrends come and go, but investing in a classic pair of denim jeans means you’re not at risk of wanting to get rid of them after a year or so. There are a lot of trends when it comes to jeans, such as patchwork, patterns and the whole debate on skinny vs baggy.

However, a pair of 501s®️ are at no risk of being deemed a microtrend as after 150 years, the classic denim wash and straight-leg fit of the originals is as popular as ever–– a true testament to their timelessness. It’s safe to say these jeans are an investment made to last.

Levi's 501®️
501® ’54 Jeans in Dark Indigo Rinse Blue- £110

You can wear them anywhere

Jeans are versatile and the 501®️ range is no exception. Whether you’re having a casual study day, lunch with your friends or heading out to a club or bar, your 501s®️ can come with you. You can equally dress up your 501s®️ for a more formal occasion with a nice shirt or blazer and some smarter shoes, or team with your favourite trainers and baggy hoodie for an everyday look.

Trust us, wherever you’re going there’s a way to style your 501s®️ for the occasion.

Levi's
501®️ Original Jeans in Black Worn In- £100

There’s a style for everyone

Jeans don’t have to be boring! While investing in a classic pair of plain denim jeans means you’ll be more likely to wear them every day, the 501®️ range has lots of fun takes on the classic if you’re not a plain jeans kinda person. If you love to express yourself via your clothes you can bet that there’s a pair of 501®️jeans out there for you.

From coloured jeans to printed jeans, the 501®️ range is perfect for self-expression and adding something a bit different to your wardrobe that you’ll never want to take off.

Levi's
501®️ 90’s Jeans in Medium Red Worn In- £110

So, if this has convinced you to treat yourself to a pair of 501s®️ this year, don’t forget to use your Student Beans account to get a 20% student discount at Levi’s to help you save a bit of cash on your new favourite purchase!

This post is a sponsored post in partnership with Levi’s.