What does it take to master the “blokecore” look? Let’s find out.

The colloquial term ‘bloke’ is commonly used in the UK. It typically stirs up an image in the mind of a friendly guy at your local, watching the match, and supporting their football team.

Essentially, it’s a bit of a dad look, and it’s now a popular trend for the summer months ahead. Let’s dive into what blokecore is, why people love it, who’s rocking the best looks, and how you can dress in blokecore too.

What is ‘Blokecore’?

Blokecore is a trend that basically says “British, middle-aged man that loves their football.” Think pint of Stella, football tees, well-worn jeans, baggy tops, and Adidas trainer vibes. If you’re really struggling to picture it, all you’d need to do is Google ’90s men’s or ‘dads’ fashion to get a feel for this trend.

Overall, it’s a pretty simple look, and quite comfy too, if you ask us. @stringbeanboy13’s viral TikTok video sporting the trend is the epitome of blokecore:

We’re huge fans of @danibuenomoreno’s look too:

This TikTok trend has gone viral and is popular among Gen-Zers and Millennials—like really. It’s gotten over 14.1M views so far. It’s clearly a hit for the summer, so let’s get inspired!

How to get the blokecore look

Are you digging the look? Here’s some inspiration to get you started on building your blokecore capsule collection.

1. New Order Blackout Jersey — £50

Umbro created a collection alongside New Order, offering nostalgic but updated pieces to add to your blokecore look. They’re a little more modern than the true 90s look, but great if you’re testing the waters.

Get an Umbro student discount.

2. England Sports Training Jersey — £19.99

You can’t rock blokecore without at least a football jersey. Grab a personalised one from the UK Soccer Shop!

Get a UK Soccor Shop student discount. 

3. Original Samba Vegan Shoes — £70

Adidas Sambas are synonymous with blokecore. Grab a pair of these to complete your full look. They’re vegan, too!

Get an Adidas student discount.

4. Relax Fit Busted Knee Jeans — £19.60

Well-worn jeans are also a staple for a blokecore wardrobe. We love these simple boohooMAN jeans with rips on the knee for the 90s realness.

Get a boohooMAN discount here. 

5. Liquor N Poker vintage light-wash denim jacket — £22.50

Before you head out, finish your look with an oversized denim jacket. Bonus points if you sport double-denim.

Get an ASOS student discount.

Think you’re gonna sport some blokecore looks this summer? Sign up to Student Beans and get cash off these items, plus more fashion student deals too.