What's hot @ Sephora

Wanna know what everyone’s buying at Sephora right now? We’ve got the receipts πŸ‘‡

Let’s talk data

See what students are buying (and grab one for yourself πŸ‘€)

Based on recent purchases made with a Student Beans Sephora discount.

The brands they keep coming back to

Share of everything bought at Sephora lately

Charlotte Tilbury26%
Dr Sam's26%
The Ordinary17%
Paula's Choice12%
Kosas9%
Hourglass8%

Based on recent purchases made with a Student Beans Sephora discount.

Sephora student deals: what's everyone adding to their bag?

01

Baking powder is the main character

Huda Beauty Easy Bake Loose Baking & Setting Powder Cupcake (20 G) is the most-bought thing on the page at Β£34, and Charlotte Tilbury Airbrush Flawless Finish Setting Spray - Makeup Setting Spray 100Ml is right behind it at Β£33.

Read between the lines: students aren't just buying makeup, they're buying whatever makes it survive a 9am-to-late timetable.

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02

Concealer money is real money

Hourglass Vanish Airbrush Concealer 6Ml Fawn at Β£37 and Nars Cosmetics Radiant Creamy Concealer 6Ml Chantilly (Fair, Neutral) at Β£29.50 both make the top ten - premium base products beating out cheaper impulse buys.

When the spend goes on concealer over colour, that's a skin-first crowd using their 15% discount on the stuff that actually costs.

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03

Β£16 K-beauty SPF sneaks into the basket

Beauty Of Joseon Relief Sun: Rice+Probiotics Spf50+ - Soothing Sunscreen With Rice And Probiotics 50 Ml holds a top-ten spot at Β£16, sitting comfortably among products twice its price.

Viral K-beauty suncare has gone from TikTok rabbit hole to standard Sephora basket filler.

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Based on recent purchases made with a Student Beans Sephora discount.