Can Oasis live forever?

by Robert Leedham at 09:00 GMT, Sunday, 12 October 2008

If you want to know the single most important reason whyOasis still command almost as much authority now as they did in their 1996heyday, then blame the kings of low quality programming ITV.

You mayremember the 21st June 2002 for England's withering World CupQuarter Final performance against Brazil but importantly for your favouriteBrit-pop dinosaurs it was their track, Stop Crying Your Heart Out that providedthe soundtrack to defeat.

With almost every 18-40 year old male sobbing inunison to the latest Gallagher ballad the song struck a nerve in the publicconsciousness and eventually went Silver in the UK.

Sales of the 'better-than-Be-Here-Now-infinitely-worse-than-Definitely-Maybe'Heathen Chemistry spiked and the band were given the lifeline of three more yearsto come up with a more respectable effort in the form of Don't Believe TheTruth.

Fastforward to 2008 and Oasis are back again with their seventh album and newestattempt to recapture their mojo, Dig Out Your Soul.

They've been handed every magazine cover, givenheavy radio rotation and treated like returning war-veterans all for the simplejustification that they were producing hits at ease a very long time ago.

To clarifymyself, I don't have it in for Oasis, I just have a problem with the fact thatdespite flashes of electronica and, as I'm told for this new effort, psychedelia, 14 years from their first single on there has been little musicalprogression.

Yet aside such an obvious flaw, the band are still placed amongstthe likes of The Beatles and The Clash on the pantheon of greats.

Thereis no arguing against the genius of Noel Gallagher for the majority of the1990s though.

Against a music scene that still hadn't recovered from the doomand gloom of The Smiths, Noel seemed to be the one man to grasp a message ofpositivity telling the UK to live in the moment as 'You could wait for alifetime / To spend your days in the sunshine'.

It was for this reason thatfans such as Micheal Puttock of Brunel University will proclaim the band as 'livinglegends' to this very day.

It may still grate that Blur won the chart battle yetultimately Oasis proved with their record breaking Knebworth gigs that they hadconnected with a generation in a way that surpassed the 'cheeky chappy' pop oftheir rivals. 12»

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