Advertising in the student market can be quite challenging. If it was easy there would be lots of studentbeans.com’s. In order to increase our visibility within the market so that students hear about us we use all sorts of mediums.

We’re not currently using TV campaigns yet but if we did it would have to be something like the latest Guinness advert.

Called Tipping Point, the 90 second ad was shot in the Argentianian village and shows dominoes toppling suitcases, oil drums, fridges, cars and flaming hay bales.

You can check it out here: (more…)